PBL "Marketing research of the market of medicinal herbal products" at the Department of OMPhB

At the Department of Organization and Management of Pharmaceutical Business, the introduction of PBL is carried out in the discipline "Pharmaceutical management and Marketing" in the 5th year of study with groups B-FO-04-18, B-FK-05-18.

The object of study are medicinal plants, as well as their collections, medicinal herbal preparations sold through pharmacy chains: peppermint / water mint, yarrow ordinary / yarrow Biberstein, oregano ordinary / oregano small-flowered, sage ordinary / sage nutmeg, St. John's wort, dandelion medicinal.
The groups are divided into subgroups of 4-5 people.

The following information is provided on the stages of the project:
At the first stage, according to the plan, students conducted a search and analysis of scientific literature in international scientific databases, such as Scopus, Web of Science, Google Scholar, etc.
At the second stage, students conducted a comparative analysis of the range of herbal medicines in pharmacy organizations of Zerde LLP, developed tools (questionnaires for buyers and pharmaceutical workers) and conducted a sociological study to study the opinion of respondents to identify the peculiarities of consumption of herbal medicines by the population. The results obtained are summarized, analyzed and presented in the form of graphs and diagrams.
The approbation of students' scientific research took place at the 9th international scientific conference of young scientists and students "Prospects for the development of biology, medicine and Pharmacy", held on December 8-9, 2022.Students together with scientific supervisors prepared 6 scientific articles with reports, which are included in the program and the collection of conference materials. The students successfully reported the results of their research, clearly presenting them in their presentations. The moderators and participants of the conference showed a high interest in the students' speeches, noted the novelty and practical significance of the conducted research.
The final defense of the project work took place at the boundary control in the discipline "Pharmaceutical management and marketing". Each subgroup presented a scientific project and a presentation reflecting the main results obtained. The defense was successful. The assessment for the scientific project was included in the assessment of the boundary control of each participant of the project.